Coaching for Business Owners and Their Teams

Company Growth Academy coaches owners and their teams through the Company Growth System: people, process, profit. So your company runs well now and is worth more when you're ready to exit.

Your company shouldn't need you every hour of every day.
Jeff Martin, founder of Company Growth Academy, presenting the Erase the Chaos Business Assessment slide

Watch first · 5 min 39 sec

Welcome to Company Growth Academy

We believe

  • Owners deserve companies that run without them.
  • People problems are missing systems in disguise.
  • Culture is a practice, not a poster.
  • Every company should end in a healthy, wealthy exit.

Entrepreneur Peer Council (EPC)

Seven Owners. One Room, Once a Month.

An owner's only cohort. Seven entrepreneurs from non-competing companies, one coach and facilitator, and a standing day on the calendar that nobody moves.

EPC is the whole thing at once: the coaching, the Company Growth System, the room of peers, and Company Growth Academy access for your leaders and your team. Most owners come for the room. They stay for what it does to the company.

  • Exclusive to seven entrepreneurs from non-competing businesses

  • One day a month, 7:30 a.m. to 1:00 p.m., meals provided

  • Starts with a two-day Foundations workshop

The Company Growth System

Where is your company on the journey?

Start in the phase that matches where you are today. Each one is a complete set of systems you can install now.

Phase 1 · People · 6 systems

Erase Chaos

If everything still routes through you, start here. Six systems that give every role a home, make culture a standard, hire right, and develop leaders you can actually delegate to, turning your team into A United Force.

Dependent → Delegated

Phase 2 · Process · 3 systems

Grow Intentionally

If the work only gets done when the right person is in the room, start here. Three systems that document the work kindergarten-simple and replace individual heroics with Execution Excellence.

Complicated → Simple

Phase 3 · Profit · 3 systems

Build Value

If profit is solid but the future is fuzzy, start here. Three systems that build the multiple a buyer will pay for, plan the exit years ahead, and align the company with your life: Optimal Value.

Inconsistent → Predictable

The Outcome

A Healthy, Wealthy Exit

A company that runs without you, is worth buying, and funds the life you meant to live, because as people grow, companies grow.

How it works

Go from run mode to grow mode with an executive business coach.

  1. Get Clarity

    Take the Erase the Chaos business assessment and get an honest picture of where your company actually stands.

  2. Get Structure

    Attend your Growth Strategy Session and walk away with a structured path forward: the systems, in order.

  3. Get Growing

    Experience entrepreneurial freedom, a company that grows without you, and the lifestyle you built it for.

Free assessment

Not sure where the chaos is? Find out in ten minutes.

The Erase the Chaos assessment scores your business across the seven areas that drive growth, profitability, and sustainability, and shows you which ones need attention first. Free, under ten minutes, and your results are ready as soon as you finish.

Already know where you stand? Book your strategy session.

The Company Growth System and Integration Process pamphlets on a desk beside a laptop

Owners who worked with Jeff

I've been working with Jeff at Company Growth Academy for about a year now and I can honestly say that Computer One would not be where we are without his help. His insight, knowledge, enthusiasm, and experience for growing businesses was evident from our first meeting and continues to this day. If you're looking for a company that will take a sincere interest in the growth of your company, the culture you are trying to build and the work/life balance of you and your employees, look no further. Thanks for all you do Jeff.

Bruce Brown, Computer One

Jeff worked with me during a time in my business when I really needed some guidance to re-align myself and business. We worked methodically and created goals that we accomplished together. I'm forever grateful for Jeff and his expertise! I highly recommend Jeff if you find yourself in a puzzling position with your business! Don't hesitate to call!

Zachary Dubois, Cajun Lures

Can't say enough positive things about my time with Jeff Martin at Company Growth Academy. The curated advice and guidance provided helped develop the tools needed for my business to thrive. Whether you need to polish or completely redefine certain aspects of your company, this is definitely the place to go.

Korey Champagne, Acadian Slice Pie

Highly recommend! I have met a few great mentors but when working with Jeff, I knew he was a perfect fit for my position as a small business owner. He is professional, knowledgeable, and easy to communicate with. I always leave our meetings inspired!

Lauren Frederick, The Color Bar Salon

Your Company Growth Coach

Jeff Martin built, bought, and sold companies. Now he coaches yours.

A 30+ year entrepreneur, bestselling author of Business Mulligan, Certified Exit Planning Advisor (CEPA), and founder of Company Growth Academy in Lafayette, Louisiana. He coaches what he's done, not what he's read.

Business coach Jeff Martin speaking to a room of business owners from a lectern

Questions Owners Ask Before They Call

What is business coaching at Company Growth Academy?

It is coaching built around one framework, the Company Growth System, which develops your people and simplifies your processes so the company's value grows with them. We do not run courses. We install systems, one at a time, and the twelve of them together are the whole system. Coaching is how they get installed and how they stick.

What makes Company Growth Academy different from other business coaches?

We focus on building systems that reduce owner dependency, not just motivation or advice. Our approach comes from decades of real business ownership and growth. We help you implement changes, not just discuss ideas, so results show up in daily operations.

Who do you work with?

Owners of established service-based companies, past the startup scramble, with real revenue and real employees. A lot of them are second-generation owners who took something someone else started, pushed it further than the generation before them, and hit a ceiling that more effort will not move. Jeff's focus is 2nd Stage, service-based business owners preparing for a healthy, wealthy exit.

What is the Erase the Chaos assessment?

A free assessment that evaluates 7 critical areas driving growth, profitability, and sustainability. It takes less than 10 minutes and shows you which areas of your business are thriving and which need immediate attention. It runs on this site, so you are not sent anywhere else to take it.

Take the assessment

What is the Entrepreneur Peer Council (EPC)?

EPC is an owner's only cohort, exclusive to seven entrepreneurs from non-competing businesses, meeting one day a month with a coach and facilitator. It also carries the Company Growth System, one-to-one coaching, and Academy access for your leadership team, so it is broader than a peer group on its own.

Can you work with my whole team, or just me?

Your whole team. Group coaching develops an intact department of six to eight people together, and workshops install a specific system across a department, a leadership team, or the entire company. Inside EPC, your leaders get their own council, your emerging leaders and team members get level-specific training, and everyone gets 24/7 access to the Academy portal.

Do you coach in person or online?

Both, and the format follows the work. Private coaching runs weekly or monthly, in person or virtual. Group coaching is delivered face to face or online, and workshops run live, from half a day to several. The EPC council meets in person one day a month, the leaders' council is virtual for two hours a month, and the Academy portal is open 24/7 from anywhere.

How does working with Company Growth Academy start?

With a private 30-minute strategy session with our founder and Company Growth Strategist, Jeff Martin. It is a conversation about where the company is stuck, not a sales presentation, and you leave it with a structured path forward whether or not you hire us. Plenty of owners take the Erase the Chaos assessment first so the conversation starts with data.

Reading won't grow your company. Acting will.

Take the free Erase the Chaos assessment, or book thirty minutes with Jeff. Either one gets you a starting point.