21-DAY COHORT
Brand Messaging Guide
Clarify your company's messaging in just 21-days. Engage your entire team so they better explain your products and services and your customers immediately know you're the right choice for them.
JOIN THE NEXT COHORTChange Your Marketing Forever
Send Two People to the Cohort
Each company can send up to two team members to represent your company. The reason is simple - this cohort is designed to teach your team the StoryBrand messaging framework so it becomes part of your company's process forever. Consider coming and bringing along one other team member or send two, so they learn the process. At the end of the month, your representatives will present your new Brand Messaging Guide to your entire company.
Who should come?
- Business Owners
- Marketing Directors
- Social Media Coordinators
- Department Heads
- Business Partners
- Office Managers
How will this help?
- Clear and concise marketing
- Engage your whole team
- Relevant social media posts
- Targeted marketing
- Increased sales
- Video script that sells
WHAT'S A BRAND MESSAGING GUIDE?
21 Days: 5 Clarifying Deliverables
DELIVERABLE 1
StoryBrand Brand Script
The 7-part messaging framework is used throughout your company. The messaging will be used on your website, printed collateral, sales process, proposals and while speaking with prospects, clients, audiences and within video scripts.
DELIVERABLE 2
Explanatory Paragraph
The Explanatory Paragraph will be used on your website. This helps from an SEO (Search Engine Optimization) perspective and provides content for those prospects who feel like they must do research before committing to a relationship. It will also be used to create the home page video.
DELIVERABLE 3
One-Liner
Your One-Liner should be used on your website, part of your video script, your social media profiles, as part of your email signature, on the back of your business cards, posted in your office and memorized by your team so they can use it as a short opening statement when discussing your company with prospects.
DELIVERABLE 4
Elevator Pitch
The Elevator Pitch should be used when you introduce yourself at networking events or when someone simply asks you who you are and/or what your company does. The purpose of an Elevator Pitch is to get prospects to say, "tell me more" and this one will get the job done.
DELIVERABLE 5
Explainer Video Script
The video should appear on your home page and possibly used on social media and at trade shows or other marketing events. We are being trained to watch videos rather than reading, so there's nothing better than a good home page explainer video to attract your ideal customers.
Meet Your StoryBrand Certified Guide
I'm Jeff Martin
After an entrepreneurial journey of more than 30 years, I've discovered the one tool that has the greatest impact on your marketing, sales, team, customers, and your company's overall health. It's clarifying your message.
In 2020, I became a StoryBrand Certified Marketing Guide so I could help companies just like yours get crystal clear on their marketing, so they attract the right customers and clearly and concisely explain the problems they solve.
As simple as it sounds, it is not easy. Please consider allowing me to guide your team through the process of clarifying your company's message.
Join The Fall Messaging Cohort
SESSIONS BEGIN ON TUESDAY, JANUARY 16, 2024 AND END ON THURSDAY, FEBRUARY 1, 2024
Week 1 Schedule
Zoom Session
Tuesday - 12:30pm - 2:30pm
We'll take some time to meet each other and start developing the bonds that cohorts are known for. This is critical because your cohort members often become clients and referral sources. Your team members will be introduced to the StoryBrand messaging framework and we'll begin identifying your ideal customer.
Zoom Session
Thursday - 12:30pm - 2:30pm
Now that we feel comfortable with each other and the framework, it's time to begin identifying your customers wants, problems, and their vision of success. At the same time, we'll match your solutions to their problems and get clear about how you serve your customers. The 7-part framework provides the foundation of your messaging guide.
Week 2 Schedule
Zoom Session
Tuesday - 12:30pm - 2:30pm
We'll build on the work we did last week by developing a clear Explanatory Paragraph. This content can be used on the home page of your website as well as social media about us sections and on printed leave-behind material following a face-to-face meeting.
Zoom Session
Thursday - 12:30pm - 2:30pm
Next we'll develop your company's One-Liner and Elevator Pitch. This is a descriptive, succinct statement that clearly explains the problems you solve and the results your customers want to get when doing business with you. This very well might be the most important deliverable.Â
Week 3 Schedule
Face-to-face or Zoom
Tuesday - By Appointment
Each team will meet privately with Jeff to create your video script and finalize your Brand Messaging Guide so it's ready to present to your entire team. From now on, you will use it everyday in your marketing, sales, customer interactions and with each other.Â
Zoom Session
Thursday - 12:30pm - 2:30pm
Finally, we're all set for Graduation, Celebration and Presentation. Your team will present your company's Brand Messaging Guide to the cohort. This is great practice for presenting it to the rest of your team.
*All Zoom sessions are recorded, if you cannot attend live. You will have access to each recording as well as worksheets and other tools to use for future projects.
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21-DAY COHORT
Get Your Marketing Back On Track
Join us for 21-days that will change your business forever. You’ll clarify your company's messaging and develop the skills needed to utilize this framework throughout each department of your company. You'll be better able to direct your marketing team and be confident that your messaging is right on target. Space is limited to only 6 companies (2 representatives each), so don’t wait! Save your spots today.
JOIN THE NEXT COHORTChoose The Best Option For You
One-time Payment
3 Monthly Installments
More Questions? Schedule A Call
If you're not sure yet or have questions, I'd love to visit with you. Let's get on a 30-minute call about how a Brand Messaging Guide will help your company.
Join me for a 30-minute call
Let's talk about your business and get to know each other a bit. We'll see if it makes sense to join this month or get on the waitlist for an upcoming cohort.